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Size Guide

H&M Size Guide

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Quick verdict

Mostly yes — H&M is generally true to size with a standard European fit. Basics and everyday lines fit as labelled for most shoppers. The main caveats: the Divided (youth) line runs a size small, and some fashion-line pieces cut slimmer than the basics, so check the product page's fit notes.

Size conversion charts

The women's chart below is drawn from H&M's published size guide on its Kosovo regional site (captured August 2026), which still hosts the full tables and states centimetre values; the inches are converted from those. H&M's US and Canadian sites no longer publish a brand-level size guide and instead direct shoppers to the measurements on each product page. The men's chart predates that verification and keeps its original figures pending the same check. Fit still varies between styles, so check the size guide on the product page before you order.

H&M women’s

SizeEURUSUKBustWaistSeat
XS32 / 342 / 46 / 876 / 80 cm (29.9 / 31.5")60 / 64 cm (23.6 / 25.2")84 / 88 cm (33.1 / 34.6")
S36 / 386 / 810 / 1284 / 88 cm (33.1 / 34.6")68 / 72 cm (26.8 / 28.3")92 / 96 cm (36.2 / 37.8")
M40 / 4210 / 1214 / 1692 / 96 cm (36.2 / 37.8")76 / 80 cm (29.9 / 31.5")100 / 104 cm (39.4 / 40.9")
L44 / 4614 / 1618 / 20100 / 104 cm (39.4 / 40.9")84 / 88 cm (33.1 / 34.6")108 / 112 cm (42.5 / 44.1")
XL48 / 5018 / 2022 / 24110 / 116 cm (43.3 / 45.7")94 / 100 cm (37.0 / 39.4")117 / 122 cm (46.1 / 48.0")
2XL52 / 5422 / 2426 / 28122 / 128 cm (48.0 / 50.4")106 / 112 cm (41.7 / 44.1")127 / 132 cm (50.0 / 52.0")

H&M states single-point centimetre values, two EUR sizes per letter; the inch figures are converted from those. The chart continues to 4XL (EUR 60 / 62). The gaps between letters (for example bust 96 to 100 cm between M and L) are inherent to H&M’s chart, not omissions.

H&M men’s

SizeUS/UKEUChestWaist
XS32–3442–4432–34"26–28"
S34–3644–4634–36"28–30"
M38–4048–5038–40"32–33"
L42–4452–5442–44"34–36"
XL46–4856–5846–48"38–40"

How to choose your size at H&M

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